World, meet Lilian Yi-Hsuan Lin. A product designer living in New York. She helps businesses drive visions through design & research.

I feel unstoppable when discovering possibilities in user, technology, and business and bringing solutions to life.

Design Manifesto

Mar 2021

Inspire Sneakerheads with Matchy Outfits to Boost Engagement

Mobile Design, Feature Exploration

I introduced hand-picked head-to-toe outfits to the Hibbett app to build seamless mobile shopping for sneakerheads.

Role: Product Designer
Team: 1 PM, 1 Product Owner, Dev, and QA

How we DID It

7 min Read

Jun - Aug 2020 (3 months)

Upgrade My Lawn with Subscription Service & Flutter Migration

Mobile Design, App Redesign

After running design sprints for 3 months, I renovated a popular lawn care app, My Lawn, and transplanted it to Flutter. It’ll be launching soon 一 stay tuned.

Client: Scotts Miracle-Gro
Role: Product Designer
Team: 3 PMs, 1 Product Owner, a large dev team

How we DID It

9 min Read

Oct - Nov 2020 (1.5 months)

Refresh My Garden App for Millennial Growers

Mobile App Design, App Redesign

Within a month and a half, we replanted a gardening app, My Garden, in the Flutter landscape and grow it into an E-commerce app. It will be launching soon 一stay tuned.

Client: Scotts Miracle-Gro
Role: Product Designer
Team: 2 PMs, 1 Product Owners, a dev team

How we DID It

7 Min Read

Oct 29, 2019 | 5 min read

My First and Last Month at DogSpot

Nov 19, 2019 | 11 min read

Blend Free Service with Brand Promotions

View Earlier Projects

Jul - Dec 2018 (6 months)

Build Design System for SaaS Product

UXUI Design

I interned at an EdTech startup and helped the product team establish a design system for a faster development cycle and scalable products.

Role: UXUI Design Intern
Team: 2 Developers, 1 Project Manager

HOW WE DID IT

5 Min Read

Jun - Sep 2019 (4 months)

Board Game Design: Race to Hunts Point

Game Design

This summer, three designers/artists/creative technologists created an educational board game about NYC Food Distribution System for high schoolers.

FWRD Fellowship

Role: Researcher, Graphic Designer
Team: 1 Industrial Designer, 1 Creative Technologist

HOW WE DID IT

Feb - May 2018 (4 months)

Create Game Pieces with An Algorithm

Product Design, Data Visualization

I wrote an algorithm to run simulations for designing a construction kit about learning fractals.

Role: Product Designer, Game Designer
Individual Project

HOW WE DID IT

6 Min Read

Motion Projects

Code Projects

Art Direction & Execution

Hibbett App - Splash Screen

I explored high-level visual concepts and executed a direction with various glitchy effects. I leveraged video templates to help me visualize the ideas in a quick turnaround. This project kicked off a series of visual refresh initiatives (WIP).

Character Animation

Mx. Brain

I animated the brain character and handed it off to developers using Lottie JSON files (it's the first time our team implementing Lottie animation). I set up a local testing environment in Xcode to ensure the character didn't lose any of its limbs in the files.

Javascript, WebGL | May 2019