There were multiple times Square reader saved my day. In the pre-COVID life, every Sunday morning I hopped on a subway to a community farm at Red Hook and exchanged my labor for local produce. The highlight of the day was always bringing home some fresh veggie until I found myself standing at their cashier without any cash. It was that little chip reader that makes it possible for a forgetful customer to support local communities. Aside from being a customer, I help digitize a family-own bee farm (as a side-hustle) and went through similar struggles as other business owners. The farm is based in Taiwan, and I sincerely hope one day Square would expand its business to our area.
I am a product designer at Heady, a growing mobile consultancy that builds scalable apps for long-term success. I help big and small brands, including Hibbett City Gear, Scotts MiracleGro, and Popviewers, to solve their business challenges from different growth phases (e.g., develop mobile Ecommerce strategy, introduce subscription-based service, and launch a beta app). By partnering with product managers, engineers, and product owners, I drive end-to-end research-driven design, work with data to measure performance, and present ideas to my team and stakeholders. Among all the design processes, telling stories about design became my recent favorite because I can invite people to my thinking process and spark intriguing conversations.
Previously, I worked at PetTech and EdTech startups, where I participated in how teams rise and fall from the front row seat. Those experiences taught me the three pillars of running a successful company — user, technology, and business. Since then, I have been passionate about finding the intersection in every problem I tackle. Prior to that, I spent two years studying cognitive psychology to understand how people learn and had held a bachelor's degree in Industrial Design.
I would love to contribute to your mission and help more small businesses strive in the digital era. Supporting small and local businesses connects my value system and has become my lifestyle. I am eager to have a conversation with you to learn more about your visions, challenges, and how I can contribute (such as Product Designer eCommerce (Store)). I appreciate your time in advance, looking forward to hearing from you soon.
Thanks and Regards,
Lilian